Shopper Approved® Survey Destinations™ gives you the ability for your customers to leave reviews
on dozens of open review platforms online - effectively managing your overall reputation, and
ensuring that your online presence is a true reflection of your brand.
Every open review platform has a major problem that directly affects your business. They allow virtually anyone to leave a review about your company without any proof of purchase. These unverified, unsolicited reviews can come from a wide variety of sources - an upset customer, an angry ex-employee, or even a competitor trying to damage your brand. In many cases, these unverified reviews are negatively skewed, which creates an untrue and inaccurate representation of your company.
Not only do these negative, unverified reviews have the potential to damage your online reputation, but they often create ‘review disparity’ - where multiple review sites display completely different star ratings in Google that don’t match. From a consumer's perspective, this creates considerable doubt about your company’s trustworthiness, and ultimately lowers your overall traffic and sales as they continue their search for a more reputable and consistent brand.
In theory, every open review platform’s goal is to collect reviews from legitimate buyers online. This means that your actual paying customers are the ideal candidates to leave reviews on these platforms, provided that their ratings and feedback are honest, unbiased and uncompensated.
Here at Shopper Approved, we created Survey Destinations™ to help you to do this automatically and ethically - ensuring that every review left on any open review platform is verified, true, accurate, non-incentivized and unbiased.
After a customer buys from you, Shopper Approved sends them an invitation to leave a review. When they click on the review link, they’re directed to whatever open review platform you choose.
Since the selection process is completely random, every review ends up being a 100% accurate and honest description of their actual buying experience - which naturally aligns the open review platform’s results with your company’s true reputation over time, eliminating review disparity, and mitigating any unverified or unsolicited reviews.
By using Survey Destinations to create a consistent rating and review reputation across the web, you dramatically improve your brand image and customer trust, while simultaneously increasing your online visibility.
In fact, every open review platform you actively manage via Survey Destinations gives you a wider, more credible footprint - helping you to emerge as a leader and influencer in your industry - especially when combined with Shopper Approved Seller Ratings, Product Reviews and Video Reviews.
Company A (to the right) is a well-known, household brand that has over 1.5 million trusted, verified reviews on Shopper Approved. However, over the years they’ve also accumulated some unsolicited, unverified reviews on various open review platforms, which has led to a completely inaccurate and false representation of their brand’s true online reputation - ultimately lowering consumer confidence and hurting their overall traffic and sales.
(As a side note, ALL of the open review platform ratings combined in this example, represent LESS than 1/3rd of 1% of this company’s total orders, but the influence this tiny number of unverified, negatively skewed reviews has on the perceived view of consumers is substantial, because of the massive visibility and reach that each of these open review platforms have in the search engines.)
In sharp contrast, Company B to the left is also a well-known brand. When they first started using Shopper Approved, they also had unverified and unsolicited reviews on various open review platforms, however, they decided to use Survey Destinations to automatically and randomly send some of their verified customers to leave reviews on these other platforms.
Over time, this has provided them with very consistent, completely natural, unbiased ratings across several review platforms, which has created the highest possible level of trust and consumer confidence for their brand, while allowing their true reputation to shine brightly across the entire web with absolute trust and authority.
This is the power of having more honest, authentic reviews in more places, and why Survey Destinations is one of the most powerful reputation management solutions on the market today.