Website Security is a big concern these days - especially for shoppers. But it’s not just enough to have it, you have to ‘show it’ to your customers so they feel safe, because if they feel safe they are much more likely to buy, which means that you make more money!
Shopper Approved actually owns one of the oldest, most trusted website security companies in the world, Trust Guard. Trust Guard’s ‘Trust Seals’ are specially designed to be displayed in very strategic locations on your website, to instantly resolve your customer’s security concerns at the exact moment they are needed.
Independent split testing done by Conversion Fanatics, found that by adding Trust Guard seals to their client's webpages, regular orders increased by 19.2%, recurring orders increased 28.2%, and revenue per visitor increased 71.1%.
See the independent test results
And, our own national study conducted in July, 2021 found that 88% of U.S adults said that they are more likely to buy if a product page has a ‘Website Security’ badge or a ‘Secure Transaction’ link next to the ‘Buy Now’ button.
While most website security companies are highly technical and difficult for
the average business owner to use, Trust Guard is incredibly simple - if the
lights are green, you’re protected - it’s really that easy.
There are 3 main types of website security scans that every online business should use to minimize their chances of a breach. These three scans are; External Perimeter Scanning, Internal Malware Scanning, and SSL Validation Scanning. Trust Guard uses all 3 types of scans to help you dramatically lower the risk of a hacker gaining access to your website and your customer’s information.
External Scanning is like the outer walls and barbed-wire fences of a high security building - keeping intruders away by blocking them from ever getting in.
Internal Scanning is like having security guards inside the building, constantly looking for intruders or things out of the ordinary, and sounding an alarm if anything happens.
SSL Validation Scanning is like checking the armored trucks that move valuable items to and from the building to other locations, to make sure things are properly secured.
Possibly. It depends on the cart, but that doesn’t really matter. If you have website protection and your customers don’t know it exists, then you’re only playing defense, and completely missing your opportunity to play offense. By fully leveraging Trust Guard website protection, and making your customers aware of it right at the point of purchase, more of your customers will buy, and your sales will increase.
We have studied user experience and conversion best practices of the leading eCommerce sites for years, and have conducted national research of our own. What we’ve found is that by having both a clear and obvious ‘Secure transaction’ seal right above or below the ‘add to Cart’ or ‘Buy ‘Now’ button, your shoppers will feel more secure and confident about the security of their personal information, and are more likely to buy from you.
Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Stack - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.Learn more Learn more about the Traffic & Conversion Stack