Social Evidence Influences up to 15% More Conversions

Shopper Approved® Social Evidence increases conversion rates by combining 4 different types of powerful Social Proof, with proven, ethical FOMO (Fear of Missing Out) strategies, to positively encourage more of your customers to buy.

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A variety of FOMO and social proof  can increase conversion rates

Social Evidence Can Help Increase Sales

‘Popularity’ combined with FOMO are emotionally persuasive factors that significantly influence shoppers to buy.

With ‘real-time’ widgets on your website, you can effectively convey popularity, demand, positive reviews and endorsements for your website and products by showing that many others have recently visited your site, bought from you, or even left you a positive review.

We call this type of persuasion data ‘Social Evidence’, and it’s very influential because of its ability to create an instant positive emotional response in buyers, increasing your sales by up to 15%.

Improve Your Conversion Rates in 3 Ways:

Widgets Amplify Social Proof and
Create Urgency


Review notifications by Shopper Approved, help to show off your most recent, relevant, raving reviews from your customers. These review notifications display your customer’s first name, their review, and their overall star rating, along with the highly trusted Shopper Approved logo. Customers can even click on the review and go directly to your Shopper Approved Review Certificate for validation, and to read more reviews.

customer reviews as social evidence are displayed as pop-ups on website
social evidence streaks show a number of activities, downloads or purchases over a timeframe


Streaks are very compelling because they show a large number of actions taken over any timeframe you choose. These streaks can be total overall product purchases, total individual product purchases on specific product pages, registrations, downloads, etc. Potential customers love this type of group-based social proof, because they can instantly see that many others have successfully gone before them, which creates an incredible amount of confidence and trust.


Conversions are individual actions taken by your customers and then displayed individually in real-time - giving your shoppers the ability to see a more personal type of social proof that they can instantly relate to. Conversions can show information like your customers first name, city, and state, along with what action they took, and when, and can include relevant data points like recent purchases, appointment bookings, opt-ins, subscriptions, etc.

Conversions show information like your customers first name, city, and state, and the action they took
You can display how many people are viewing a particular product in real-time

Visitor Count

Visitor Count gives you the ability to ethically utilize FOMO, to gently persuade potential customers to take action, at the very moment that they are looking at your products or services, and considering whether they should buy.

You can display how many people are viewing a particular product in real-time, which is a powerful motivator - creating a unique combination of both reassurance and urgency for your customers to buy.

Call to Action Widgets
Display Limited Time Offers


In addition to social proof, you can also create Announcements to let visitors know about promotions, new features, company updates, awards, downtime, new products, holidays, incentives - pretty much anything you want to say or point out to people visiting your website. special announcements and promotions increase conversions

Special Offers

You can also create Special Offers. These can be a great way to drive traffic and immediate conversions to specific products, whether they be new items, sale items, or even discounted or discontinued items. You can even do a firesale or a special limited-time offer. special offers increase conversions

Boomerang Tabs Bring
Shoppers Back to Your Website

Boomerang tabs bring shoppers back to your website

Boomerang Tabs

A Boomerang Tab is a special browser tab that scrolls social proof across it - creating just enough movement to grab your shoppers eye if they happen to leave your site and open a new tab. The movement of the Boomerang Tab will bring their attention back to your website, where you have an additional conversion opportunity.

Social Evidence is 'Best in Class'

In addition to all of the above features, Social Evidence also includes:

Limitless Design Icon

Limitless Design

With a wide assortment of widget shapes, sizes, colors, backgrounds, images, borders, and drop shadows, you can tailor your notifications to match your website’s look and feel.

Live Editoricon

Live Editor

You can see your notifications and changes in real-time.

Flexible Animations Icon

Flexible Animations

With dozens of options, you can make your notifications stand out in a variety of different ways as they enter and exit the page.

Merge Field Icon

Merge Field

Insert any merge field from your shopping cart or data source to further enhance your social proof.

Display Rules Icon

Display Rules

You get to decide when and where notifications are displayed on your website.

Mobile Optimization Icon

Mobile Optimization

Your notifications will look stunning, regardless of whatever device your customers are on.

Social Evidence is Part of the 'Traffic
& Conversion Stack' Suite of Tools

Social Evidence helps to increase your website’s conversion rate by influencing and motivating your shoppers to buy now using real-time social proof and ethical FOMO.

Learn more Learn more about the Traffic & Conversion Stack

The Bottom Line

Influence and motivate up to 15% more of your shoppers to buy, when you create a sense of popularity and demand.

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