Content is king when it comes to SEO, and our Q&A solution was engineered specifically to generate the highest converting and SEO friendly content that both your shoppers and Google are looking for, and then optimizing that content for maximum visibility. The more questions and answers you generate, the more you improve your traffic.
Our Search Optimized Q&A is specially designed to be indexed and displayed in Google, showing up as Organic Search Results - including Rich Snippets - that link directly to your individual product pages. These answers make you the perceived expert in your space, and significantly increase the amount of ‘high purchase intent’ organic search traffic to your site.
Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.
Customer Lifetime Value (CLV) is naturally increased when your website uses Q&A effectively and becomes the authoritative source for quality product information.
When customers come back to your site for timely and accurate answers to their product questions, they will buy again and again, giving you up to a 2x increase in CLV.
By answering customer questions, and making your answers easy to see on your product pages, every future customer directly benefits by getting immediate resolution when they have the same questions, leading to happier customers and more sales. As your number of answers increase, your support needs decrease by as much as 60%.
At the top of the each page, they can see how many questions have been answered, along with the ability to ask a question of their own.
This helps to engage the customer, while also showing them that you are actively involved in answering product questions.
On each product page, there is a Q&A section, where potential customers can read all of the previously asked questions regarding a product, along with any answers provided, to help them make a better informed decision.
Shopper Approved Q&A is optimized to show up in Google Featured Snippets, so the more questions you answer, the more likely your responses will be displayed in Google, pointing back to your product page.
In addition to Featured Snippets, every answer is also search engine optimized to display in organic search listings whenever a potential customer searches for an answer to that particular question.
Q&A is a powerful SEO tool that displays the answers to your shoppers' product questions in the top search results, increasing your site traffic, while also creating more credibility, trust and conversions on your product pages. This reduces your support costs and increases lifetime value, while dramatically increasing your conversion rates and profits.
Q&A helps answer the critical conversion question: “Can I trust this product?”